The challenge for establishing a successful eLearning LMS website begins with creating a course. When you have solved that puzzle, you are presented with a far more complex question – how can I sell it? Because for a starter, people don’t know you and therefore, don’t know whether to trust you or not. So you need to communicate with your audience to let them know who you are and how you teach. There are a couple of ways to do that. The easiest and the most popular of them would be blogging.
A well-structured blog can serve multiple purposes for your eLearning LMS website. It can be a powerful marketing tool to advertise your business to the right audience. Here is a list of reasons why your eLearning LMS website needs a blog.
Grow your audience and establish a brand
You need SEO for your website to bring it on the result pages of the search engines. And for that you need content. We’re not talking about course content here, we are talking about content open to the public. And blogging is the only way to put these discoverable content on your website. Strong, authoritative, and engaging content draws in a new audience. Furthermore, it can be shared on social media profiles, pages, and groups to drive more traffic to your website.
Test course ideas to find what’ll work
If you have an idea for a course but are not sure if people would love it or not, use your blog as a testing ground to find out people’s opinion. If they have positive feedback, you can move on with your idea. If not, you may make the necessary corrections or drop the idea completely. In either of the cases, it saves you from wasting more of your time.
Blog keeps you streamlined with the industry
When you are writing a blog, you need to be aware of all the new developments happening in the industry. Because you can’t go in front of your audience being uninformed of it. Besides, you are on a constant search for new ideas to write a blog on it. All these keep you up to date with the latest trends and news in your industry.
Give your audience a taste of your teaching style
As we were saying, people are hesitant to choose you as their teacher without knowing about you. So use your blog to let them have an overview of your teaching style, your expertise, and your sense of humor. Assure them of your charisma as an eLearning LMS instructor via your blogs. Let them have a preview about your courses too.
Source of additional resources
Your blog section is an archive of your writing and thinking on your subject matter. It means, if your learners have any question or confusion, you have your posts ready to be shared with them. You can do one other thing. You can take questions from your learners and turn them into blog posts too. Either way, you are creating resources for your students that will help them in improving their skills further.
Show importance of your subject
Not everyone realizes if your subject is beneficial for them. Use your blog to make them aware of that. Convince them to take your course via your blogs and write-ups. Discuss the necessity of your course from every angle. There’s a huge scope of establishing your authority and telling them why they need your course in their lives.
Blogs serve a long-term purpose for your premium eLearning LMS website. It may not give you results overnight but with a strong blog section, you can rule the industry after a year or two. And you should also remember that people put more trust on websites that are in front of them all the time in the form of blogs and third party mentions. Therefore, if you want to become a brand, start working on your blogs today.